Black Friday Special For Life Coaches: The DREAM Client Matrix
Learn A 4-Step Formula For Getting Your DREAM Clients
And Enter An Entirely New Reality As A Coach.
Your NEW Clients Will VALUE Your Wisdom,
Be A JOY To Coach, And May PAY You A LOT More MONEY!
This Special Offer Expires at 11:59 PM on November 26th – Black Friday.
Dear Coach,
If you’re a life coach, business coach, or health coach – then you know that clients can be a challenge to work with.
They sometimes don’t show up on time, or consistently, they don’t always act on the essential insights you give them, they don’t hang in there long enough to get real results, and they often don’t appreciate you the way you would like to be appreciated.
And the list goes on.
On top of all that, they may not even be paying you all that much,
In short, regular clients are, well, REGULAR.
What If You Had DREAM Clients?
Here are a few of mine.
Imagine for a moment what it would be like if you had several DREAM coaching clients. I’m talking about extraordinary clients who:
- Are REALLY fun to coach
- Appreciate you a LOT more
- Make use of your unique strengths and gifts
- PAY you more, often a LOT more
- Refer people to you without even being asked
- Are flat out – BETTER students
- Value your knowledge and wisdom
- Are more committed to coaching and being coached
What Having Your Dream Clients Will Do For You
Having your DREAM coaching clients:
- Takes 95% of the hassles out of being a coach
- Makes coaching a LOT more fun
- Automatically keeps your passion and interest high
- Gives you a much greater sense of success
- Improves your self-esteem
- Makes you more money – often a LOT more money
- Inspires you to bring out your best for them
All You Need Is A Proven Formula
And I have one. I’ve been using it for years. And I can prove it.
Has it ever occurred to you that there really IS a formula, a SYSTEM, for getting IDEAL DREAM clients?
There is simply nothing like having DREAM coaching clients. Most coaches don’t realize how incredible coaching is when you have several DREAM clients to work with on a regular basis.
They don’t really know how to get them because it requires a special knack and a set of techniques. DREAM clients rarely just show up. DREAM coaching clients are NOT the same as GOOD coaching clients. There is no comparison.
Having your dream clients will change your entire attitude towards coaching. Without them, coaching can become difficult and tedious. Clients can become demanding and unappreciative.
It’s not talked about much, but if you have been a coach for any length of time, you know this is true.
How I Got My DREAM Clients
My name is Alexander Van Buren. I’ve been a professional Life Coach and Business Coach for 24 years.
It has been a labor of love. When I first started out, I had regular clients. Then, out of sheer luck, I got my first DREAM client.
Coaching him was an entirely different experience. He always showed up on time, he was an incredible learner, and he treated me and my insights with a kind of reverence. On top of that, he was highly successful and paid me much more than all my other clients, who were much more difficult to coach and manage.
I determined I would find a way to get a lot more clients like him.
I began to create a system to get more and more of these ‘Amazing’ types of clients. I wanted to make it EASY and INEXPENSIVE to get them.
It took me years to figure it out and a few more years to be able to do it reliably and predictably. But once I had it down – my life changed forever, and my coaching ‘Reality’ has never been the same since. I began getting coaching clients who were beyond anything I thought was possible.
My $200 coaching fee jumped to $833 an hour and more just to coach them over the phone. And they came back for more coaching year after year, after year. I’ve posted a few examples below, and I have hundreds more.
Eventually, I honed the formula into a 4-step process and called it a ‘Matrix’.
The Dream Client Matrix
The Dream Client Matrix is an online course I created that will teach you my entire unique formula and system for getting DREAM clients . . . and keeping them.
It is a FOUR-PART course.
A figure 4 is also called a “matrices” or MATRIX. Of course, thanks to Keanu Reeves, the term Matrix also stands for ‘An Alternate Reality’.
This mini-course will teach you everything you need to know to attract extraordinary clients beyond anything you thought possible. And, you will learn how to KEEP them.
It will change your reality as a coach.
Today, my DREAM clients call me from all over the world and pay me as much as $833 an hour to coach them over the phone. Yes, my most popular coaching package is $10,000 for twelve 1-hour phone coaching sessions with me. That is for business and entrepreneurial coaching by the way.
I don’t even have to leave my home office to coach them, which is another DREAM-client component of mine. AND I can coach them from anywhere in the world so long as I have a cell phone connection.
You need to learn how to do this. And once you do, your coaching business will bring you more fulfillment than you ever thought possible.
DREAM clients make coaching easier and more enjoyable than I could ever put into words. Some of mine have been with me for 12 years now, and counting!
What You’ll Learn
This course will teach you a 4-step formula for getting your DREAM clients. You’ll learn how to:
1. Know exactly who they are
2. Know exactly where to find them – ONLINE and OFFLINE
3. Know precisely how and when to approach and engage them
4. Know how to enroll them and keep them for years
Here’s Your Black Friday Special
I have never offered a ‘Black Friday’ special before. But this year I wanted to give coaches out there something truly awesome.
This product has been limited to my own coaching students up until now. So for the first time I’m offering this special course to the public.
AND FOR 50% OFF.
You Get
- The complete digital online course with step by step instructions
- Access to the complete set of audios of the course
- Lifetime access to the online materials
- Over the top support from The NLP & Coaching Institute
The regular price for The Dream Client Matrix Course is $497.
Please remember, you must purchase this course by Friday, November 26 by 11:59 PM, to get it for 50% off.
For Black Friday, 2021 Only . . . it’s just $248.50.
This offer has expired.
So What Do DREAM Clients Look Like?
There’s no set look of course. Your dream clients might look very different from mine or someone else’s. It all depends on what YOU want in a dream client.
Here are some of mine:
“When I first met you I was $17,000 in the red. Within a few years of working with you and your strategies, I am having my first 7 figure year.” Your coaching has been incredibly valuable.
Dan J.
Real Estate Consultant
Note: Has been my client for 12 years as of 2022. Pays 1 year in full and in advance. Awesome student. Super creative. A joy to coach.

“Our group is from all over the world and together we produce a billion dollars a year in revenue for Viacom. You did an amazing problem-solving session on a really tough issue.”
Note: A huge movie-studio company. Hired me to present for the worldwide team who produced over a BILLION dollars a year for Viacom.

“Your work has been quite valuable to our investment bankers. We look forward to bringing you back for more training and consulting.”
Note: A dream client and dream project. They hired me to use my NLP training to behaviorally model their top 3 investment bankers and teach the model to their up-and-coming junior bankers. Paid for multiple training and coaching over time.
“I made $40,000 in the first month from one of the up-sell techniques you taught me. And I’ve added a quarter of a million dollars to my yearly income. That’s why I’ve come back for more coaching with you!
Dr. Chris Pellow
Pellow Family Chiropractic
Note: A total professional. Came back for more and more coaching packages.
“In the three sessions. . . I was impressed with your knowledge and coaching in time management. Your honest feedback and detailed explanations on being the best that I can be (my workplace, personal life, and diet) have had an immediate and positive impact.
I changed my diet, and exercise which I never did before, and I can see the results in my daily routine and my energy level. I highly recommend you to anyone who wants to improve their professional or personal life. Thanks again for teaching me to be a better manager, husband, father, and friend.”
Food & Beverage Activities Manager, Marriott’s Grand Chateau
Note: Totally showed up. A client who knows how to bring it.
“There is always apprehension when you bring in a facilitator you have not personally worked with before. This apprehension disappeared within the first 30 seconds of your presentation. Alex, you not only energized the group with your insights on the creative process and approaching problem areas, but you also changed our whole way of viewing our business. Your practical approach to problem-solving from the general to the specific will serve us all for many years to come.”
Division President, Blue Green Land & Golf Corporation
Note: Another dream client and dream project. Paid me for creativity coaching/training and then to use NLP to behaviorally model their top sales professional and teach the model. The executives in charge were super creative and open-minded.

The Stanford Executive Program Graduate School of Business
Note: A world-class organization. One of the top 3 business schools in the world. Top companies have hired me largely because of this type of endorsement.
“Alexander has been a huge help in getting me started the right way. His techniques have already got me significant bookings that have far exceeded my goals. I purchased his coaching package three times in a row because it paid for itself every time I did it.
His attention to detail in all aspects: from intricate speech writing to advanced marketing. These are exactly the insights for which I was looking. With so much more to learn, I know I’m in the right place.”
World Champion Baseball Player & Motivational Speaker
Note: One of the greatest learners I’ve ever met. An unparalleled student, super-motived, impeccable follow-through. Re-enrolled for the same course multiple times. More impeccable than most CEOs and executives I’ve coached.
“The communication session was . . . WOW!”
CW – TV, Sinclair Broadcasting Corp.
Note: One of the best join-ventures with a dream client I’ve ever done. In return for giving them a day of training and coaching, they did a 3-camera infomercial shoot of me, including separate testimonials, and they edited it all into a final product for me. I got quotes afterward from other TV studios and it would have cost me more than $50,000 to have this done.
Here’s Your Black Friday Special
I have never offered a ‘Black Friday’ special before. But this year I wanted to give coaches out there something truly awesome.
This product has been limited to my own coaching students up until now. So for the first time I’m offering this special course to the public.
AND FOR 50% OFF.
You Get
- The complete digital online course with step by step instructions
- Access to the complete set of audios of the course
- Lifetime access to the online materials
- Over the top support from The NLP & Coaching Institute
The regular price for The Dream Client Matrix Course is $497.
Please remember, you must purchase this course by Friday, November 26 by 11:59 PM, to get it for 50% off.
For Black Friday, 2021 Only . . . it’s just $248.50.
This offer has expired.